So the prototype experience got me thinking about the future of interactive ads. I believe that the new model, because of Facebook Connect (and Google Connect), will start to create a layered interaction model. What this means is now you’ll not only get your standard ad, you’ll get another ’state’ where you can have a deeper interaction that is personalized.
I imagine something simple where you’ll see the a typical flash ad. Once the first run finishes, you’ll be able to login to facebook connect, and the ad would download some information about you, and create a customized experience just for you, something similar to the prototype experience. Imagine an an orbitz gum commercial appear, after the ad, it asks if you’d like to login to facebook, where you can rate the clean smiles of your friends.
This will also help you start to identify the consumers of your product who really are the techno-mavens that will really spread your message online. You can begin to track the effectiveness of your ads, not only by CPM’s anymore, but by virality as well.
