Simon Sinek covers a great comparison between the CEO of Sprint and the CEO of Nike in his blog post, Why Does Your Company Exist?
I decided to explore this question… Why does UDFI exist? It started as a way just to be independent, but it’s morphed into something more through the years, eventually leading me to what I define as my ultimate goal for UDFI, to create products that makes the lives of its users better. In turn, creating a company that can make the lives of its employees better, through making it’s users lives better.
It’s definitely a lofty goal, and rather ambiguous… how you ask? In the past year i’ve re-focused my goals to make sure that all my products align to this goal. I’ve re-focused my blog to help other entrepreneurs out there who are trying to figure out this startup game – to let them know that they’re not alone in the struggle for independence. I’ve created Simplizt in hopes of helping other people who are unorganized to get organized, and to help those who are organized be even more efficient (giving themselves more free time to better their lives).
Keep tuning in to see if this actually happens! 
