My recent stint back into the agency world has brought back a lot of the memories and pains that made me leave it.  A lot of the times, technology is treated as the bastard red-headed step child in agency world.  Creative usually takes the front seat while technology is in the back seat acting as the back seat driver.  In the creative process, technology usually isn’t even involved unless it’s to act as a wet blanket (sorry, doing an interactive virtual world isn’t possible in 2 wks).  The worst is probably that client-approved-timelines are usually just thrown at you without your consultation.  “Hey this needs to get done in 2 wks.  Go for it”.

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