Author Archives: David Wang

Technical Discovery

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My recent stint back into the agency world has brought back a lot of the memories and pains that made me leave it.  A lot of the times, technology is treated as the bastard red-headed step child in agency world.  Creative usually takes the front seat while technology is in the back seat acting as the back seat driver.  In the creative process, technology usually isn’t even involved unless it’s to act as a wet blanket (sorry, doing an interactive virtual world isn’t possible in 2 wks).  The worst is probably that client-approved-timelines are usually just thrown at you without your consultation.  “Hey this needs to get done in 2 wks.  Go for it”.

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Do Agencies Need to Think Like Software Companies?

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So I just read “Do Agencies Need to Think Like Software Companies?” and I thought add my perspective as a technologist at a digital agency.

I think the major value that agencies offer brands is the ability to think outside the box and focus on strategy and creative vision to drive their product towards a specific message.  A great example of this is the ‘Old Spice’ campaign that did very well.  Wieden + Kennedy crafted a pinpoint message and delivered it in a very clever way that utilized social media perfectly with digital technology.  Part of the art in delivering that message was the storytelling, wordsmith and crafting that was so apparent in the tv ads, youtube responses, and tweets.

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Teamwork

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It’s funny… looking back at all the failures i’ve had in the past three years, it’s definitely come clear to me that the single biggest contributing factor has been a poorly constructed team. This doesn’t mean that any individual on the team was a bad person. It just meant that several things were not in alignment. Continue reading →

Shipping was harder than I thought!

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So we finally launched Snpptz.com today.  It was rough, but we finally made it.  My co-founder and I had a small argument about whether or not to launch.  Since he comes from the advertising space, I can see why he has this point of view.  The advertising field is usually requires that everything is done perfectly.  However, in the web startup world, you have the luxury or releasing as often as you like.  So nothing is ever a truly finished product and is always in a state of flux.  This is the true beauty and true advantage of developing something for the web – it’s a virtual product that can always be changed at any time you please.