UDFI, LLC

We worked with The Chopping Block to create and develop Kuler (http://kuler.adobe.com), a color exploration and design tool for the Adobe Labs team. The process entailed building REST services in Coldfusion that allowed the Flash application and Illustrator labs plug-in to connect to the backend user generated color data.

We worked with The Chopping Block to create and develop KnowHow, an Illustrator CS5 plug-in for the Adobe Labs team. KnowHow aggregated help tips from around the web to help Illustrator users learn about the tools available to them.

We worked with Alexander Interactive to develop CarePilot.com (http://www.carepilot.com), a startup focused on helping children find elder care for their aging parents.

We worked with Big Rig Creative on supporting AbleCine.com (http://www.ablecine.com), an e-commerce store that sells high-end video equipment to video professionals.

We worked with Big Rig Creative on supporting Merchant Warehouse (http://www.merchantwarehouse.com), an e-commerce store that sells POS hardware to small business owners.

We worked with Big Rig Creative on supporting Protein Factory (http://www.proteinfactory.com), an e-commerce store that sells custom protein supplements to fitness enthusiasts.

We worked with Big Rig Creative on supporting SkiRacing.com (http://www.skiracing.com), a leading provider of ski racing information.

We helped in the initial launch and development of Boomster.com (http://www.boomster.com), a social network for baby boomers.

In preparation for the launch of their new building, we worked with The Chopping Block, to create and develop a new site for one of Brooklyn’s favorite childrens museum (http://www.brooklynkids.org).

We designed, developed and maintained the e-commerce store of NYUPress (http://www.nyupress.org), the publishing arm of NYU.

We developed and built a prototype consumer debt resolution system for DebtResolve (http://www.debtresolve.com), a platform to help businesses settle their consumer debt.

Working with DotGlu, we built an internal deployment system for Vertex Pharmaceuticals (http://www.vrtx.com), allowing a non-technical user to easily update and deploy new code from their QA environment, to their Staging Environment, and finally to their Production environment.

Working with The Chopping Block, we built and developed The Happiness Project Toolbox (http://www.happinprojecttoolbox.com) for leading author on the subject of happiness, Gretchin Rubin.

We helped build and maintain MyHeavy.com, the social networking component of the site Heavy.com (http://www.heavy.com), which has now become the main site.

Through my work at Tribal DDB New York, we lead and provided technical architecture guidance on the rebuilding of Neutrogena.com to both Tribal DDB development teams and Neutrogena vendors.

Through my work at Tribal DDB New York, we lead and provided technical architecture guidance on the building of NBC Universal’s Ghost Hunter, the Great American Ghost Hunt – a site asking users to submit places for the team to investigate. In addition, we to the architecture, we built and supported the REST and admin interface.

Through our work at TribalDDB New York, we lead a team of 10 developers, provided technical guidance, and developed the rebuilding of thebar.com (http://www.thebar.com), the highest trafficked Diageo online asset. Using a customized MS Sharepoint installation, we were able to create a robust and scalable platform for Diageo.

Through our work at TribalDDB New York, we lead, provided technical guidance, and developed the building of weRclassic.com (http://weRclassic.com), the new promotional brand site for Reebok Classics. Using a customized SiteFinity, we were able to create a robust CMS to meet Reebok Classics International needs.

We worked with the founder of TutorBrite (http://www.tutorbrite.com) on creating and developing the user experience for TutorBrite.com.

We guided and developed the Walk the Show website, while managing outsourced developers and internal technical staff.

We guided and assisted in the development and architecture of the TargetSpot platform. Our primary focus was creating a caching and distributed MySQL infrastructure to handle the read/write needs of the system.